Surcharge? Of what, you ask. I'll explain later, but first I want to introduce my friend, Mike Sucker. He told me this story and asked what I thought. I've asked him to tell it to you too.
"Hi, my name is Mike Sucker, but my friends call me Suck. About once a month, I like to treat myself to a nice, dry martini. I like a well-appointed bar for this, kinda place with no TV, relaxing music and sleek women to look at. My favorite has a friendly bartender named Stanton."
"So I get my usual the other day and, ahhh, it satisfies. Stanton knows, and he smiles in appreciation. Everything's hunky until I get the bill, and I see an extra two dollars for my libation. I ask Stanton if it's a mistake."
'No, Suck. It's just we've got a surcharge now.'
'Surcharge?'
'You see that guy over at the end of the bar?'
'Him?' I point to a man in a dark suit.
'No, behind him. Guy with the earring.'
'Yeah. What about him?'
'He can't pay today. Means we've got to surcharge the regulars.'
'Me? But I'm always good up front. I never leave with an open tab.
'Exactly. Who better to bleed?'
I register dismay. Stanton shrugs.
'Hey, c'mon, Suck. Our relationship should be worth something, right?'
So I pay up, we fist bump and I leave."
I hope you found Suck's tale as edifying as I did. We've known each other a long time, and he unburdened his dilemma to me. Did I think what Stanton did was right? It didn't seem fair somehow. But he really likes going to that bar. He wanted to know how to express his doubts about the new policy without offending Stanton.
I gave Suck my answer slowly, in measured cadence but in language I need not repeat here. In effect, I told him that I would never go back to that bar again.
What a coincidence, then, that the very next day, I read an article in the N.Y. Times (5/19/09) about how credit card companies intend to deal with the new regulatory environment in the industry. In fact, the new rules became law later this week. An industry spokesman quoted in the article said that it will be a different business in that those who manage their credit well will subsidize those with credit problems. Another commentator, a publisher this time, is quoted as saying that the dependable payment customers - and we know who we are - have been enjoying a "free ride" because we don't pay annual fees and we collect points for new purchases. He said that I - and the others like me - make out "like a bandit."
The article went on to explain that the "deadbeats" in the industry are not the ones whose debts keep piling up every month but, instead, are you and I, and the other 50 million creditworthy cardholders, who don't generate fee revenues because we - for shame! - pay on time.
It seems that "deadbeats" like us will now be surcharged for this. This might take the form of higher base interest rates, shorter grace periods and other "hidden" fees.
They'd better hide them well. I intend from now on to scrutinize my credit bills like they're Nancy Pelosi's subcommittee notes. And if I find a surcharge that is meant to offset the loss of revenue resulting from new government protection for the credit "unworthy" - yes, those whom we used to call "deadbeats" - then I'll find a company without those fees, and if I can't, then I'll pay in cash. I did that last week in a restaurant for the first time in years, and I survived.
And then, I'll take Mike Sucker out for a martini at a nice tavern I know, where they only charge you for your own drinks but still know how to make a decent profit in America.
Thursday, May 21, 2009
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